TITLE: Communications Director
QUALIFICATIONS:
- APR - Preferred
- Degree in public relations, communications, marketing, journalism, or related field preferred.
- Work experience in communications or public relations preferred.
- Such alternatives to the above qualifications as the Board any find appropriate and acceptable.
REPORTS TO: Superintendent
JOB GOAL: To carry out the internal and external communications of the school district.
PERFORMANCE RESPONSIBILITIES:
- Writes and edits news releases. Writes and edits copy for district publications.
- Photographs district events for release to news media and use in district publications.
- Helps layout and design publications for internal and external use.
- Fulfills media requests for information and maintains media relations.
- Provides district information to existing and potential patrons upon request.
- Provides district information to Realtors.
- Communication with internal and external publics - Handles all aspects of the school district's publications.
- Media relations - Writes news releases for all local newspapers/TV/radio; works to get media coverage of school district news. Serves as the media's liaison with the school district.
- Budget/bond issue campaigns - Stays closely attuned to the entire budget-making process and promotes community input. Develops budget/bond issue campaigns and publications.
- Communications planning/crisis communications planning - Writes/develops a communications plan for the district, detailing how to reach its internal and external publics; writes/develops a crisis communications plan of reaching publics, gathering the facts and dealing with media in a crisis.
- Public relations research, surveys, polls, informal research - Conducts formal and informal research to determine public opinion and attitude as a basis for planning and action.
- School district imaging and marketing - Promotes the district's strengths/achievements, and its solutions to problems.
- Information station for the district - Answers public and new resident requests for information; maintains extensive background files; keeps district's historical and budget passage records; and plans for school district anniversary celebrations.
- Public relations trainer - Provides public relations training to staff and PTO's in areas such as talking to the media, communicating in a crisis and recognizing that non-teaching staff are part of the school PR team.
- Community relations liaison - Serves as the district's liaison with community groups such as civic associations and service clubs; helps plan/publicize district's parent, senior citizen and community service programs. Develops ways to bring the community into the schools.
- Serve as content manager for district website.
- Track all weather concerns, winter through spring through summer, keep administrative team updated in order to keep students and staff safe
- Attend board meetings
- Produce and distribute Board Highlights
- Create School Messenger messages, including urgent ones
- Manage Open Records requests
- Manage or delegate Facebook and Twitter and/or other social media
- PlanDistrict Convocation
- Active participant with District Teacher job fair and teacher recruitment
- Liaison with municipal police departments as needed (Gary Knight, for example)
- Foundation board ex-officio member and attending PC Foundation board meetings
- Basic photography skills, maintain district photo library
TERMS OF EMPLOYMENT: Twelve-month year. Salary to be established by the Board.
EVALUATION: Performance of this job will be evaluated annually by the Superintendent.
Approved by: ________________________________________ Date:
Reviewed and agreed to by: _____________________________ Date:
Putnam City School District I-1, Oklahoma
November, 1999 |